How Awareness Really Catches Fire

The phone is ringing and a friend is excited to tell me there’s a discussion about frogs right now on WNYC radio. Robin Moore, the author and photographer of “In Search of Lost Frogs,” is being interviewed on the Leonard Lopate Show (The Conservation Efforts Trying to...

The Young Environmental Artist

The young artist’s family and friends step out the cab and walk into the gallery one by one, parents and children of different ages. They begin looking and move down the wall, admiring the variety of each artwork. The young artist turns and as she walks across the...

Chytrid Fungus is Found in Madagascar

The entire amphibian class is currently afflicted by a global pandemic that is accelerating extinction at an alarming rate. Until now, a few islands like Madagascar were thought not to have been affected. However, an analysis of the latest series of tests shows that...

Frogs and Water Quality

Yesterday, in class with the Cloud Institute and Sustainable Jersey (NJ Learns), each student got to briefly share their project, so I was describing the Frogs Are Green mission and projects on the agenda for 2015. My teacher Jaimie P. Cloud, challenged me with this...

Building Reach, Near and Far

We know that if we build a web presence with the right SEO (search engine optimization) over time we will reach those who are searching for what we are offering. But what if your target audience isn’t looking for what you’re doing? How can we reach them? This is the...